Can the broadcasters 'give the news as it happens’

Do Broadcaster owe it to their profession to ‘give the news as it happens’ without being concerned about the consequences to the community?

The broadcasters are supposed to be professional in their duty. Sometimes it happen that they perform their duties well but many a times they need to function on the under pressure of some or the other things.

Very few broadcasters give the news as they are. Most of them are not faithful to their profession because they are affected by money, or politics and they have to compromise. Sometimes till the extent of being blackmail by the authority so they can not provide the public the news as it happens.

The broadcasters cannot work without being concerned about the consequences to community. They must think about the result of their doing.

Does the Media make or Mar the society

Does the Media make or Mar the society:

Media making the society:

Media is a means of expression so the work of Media is to let the individual express their views. Media is used to spread the latest change so the society come to know about the changes and try to follow the going on or current trends. This way Media make the society.

Media operates the way that it functions to Public awareness and thus helps the society as in the advertisement of malaria that is social responsibility or the awareness about the Polio in Radio or T.V aware the society.

To get the justice, Media can be the powerful device. If something is going on wrong in the society and people use Media, so they can get justice gathering all the people as in the Delhi gang rape case. Whole nation was there with the victim’s family. So the Media functioned well.

Media is useful to get the public opinion. So this way it can make the society. As the common men can have their own opinions and they can share it using the media.

Media Mar the society in following ways:

Media focus on publicity as well. But here sometimes, the wrong messages are conveyed as Beauty = fairness so this way media medium need to control on spreading this kind of wrong messages. This may Mar the society

Media can spread the rumors. There can be selfish use of Media. There can be blackmailing as well. The Money minded publicity harm the society. Misguiding over an issue is possible with the use of media. Media creates the emotionless society because of ruthless news every day. Propaganda for politics is also there. Media hypnotizes the public to join some harmful moment also. Sometimes media functions is as the time pass only.

Thus, to conclude we can say that,

Media also has its own positive points as well points needed to improve. The main function of media is to educate, to Entertain, to inform. Media suppose to function in such a way that it makes the society by integrity and common good. The society does get affected by Mass media as various types of mass media play its role. For an example, if something is going on in the society, the work of mass media is to let that truth reach to the masses. If the Mass media works with the transparency, it can make the society by doing its work. At the same time, if mass media function with prejudices, it can mar the society with its bias behavior.

Corporate Social Responsibilities

Corporate Social Responsibilities:

                                 As the name suggest, it is the corporate house’s responsibilities towards the society to perform their Social responsibilities. As the company or corporate firm get success and profit from the society in which they are serving so the company need to work for some social good beyond the interest of the firm or corporate. The activities like the protecting Environment, Boy child and Girl child equality, spreading awareness about disease can be there as a part of social responsibilities. It can aim for long term profits.The advertisement of Docomo  - Saving Water, gives social message as performing social responsibilities. The same way company maintaining Gardens, Helping the old age homes, orphan age is the task of performing for social responsibilities.

                 In return, they are not getting anything but the relation between society and the corporate are established strongly and it help for the betterment of financial performances . The advertisement of The west jet airline was discussed in the Class. that how during the Christmas time, they gave surprise gift to all the passengers and provide them what they desired to get from the Santa at the air port and when they reached the the destination, they got their surprise gift. That is the Social Responsibilities of the corporate. 

Surrogate advertising, Mobile advertising and Online Advertising

Surrogate advertisement, Mobile advertisement and Online Advertising:

1.     Surrogate advertising.

This are the advertisement actually done of the other product by a company which they really not intended to sale. But the other subordinate product is there which is supposed to be advertising so that consumer can remember the brand and they can know about the company and its other product or service. For an example the Kingfisher. The company advertises for mineral water while in reality, it’s the bear that they want the consumer to know about but as it’s banned by the authority to advertise like that so they do it that way. Mostly this is for the alcohol or the tobacco brand.

As in the advertisement of Kingfisher, they promoted the Airline, kingfisher Soda while the aim was to promote the bear marketing as well. 

2.     Mobile advertising.

The Mobile device is used to do the advertisement. It can happen many a way like there can be links of the website by message to advertise. There also can be messages from a company or some people who want to promote their business or sales increase. They pay some money to the Service provider to convey their messages. It is blooming rapidly the marketing and advertising by Mobile phones.

3.         Online Advertising:

  With the emergence of the internet, the shopping got wider range. The world     

   Market is at one’s door step. So it is the Internet advertising that happen  

   online. In recent time there are wide range of selection and the window

   shopping option available so people can see it and place the order on line  

   and thus the online advertisement take place. There are virtual racks for the  

   Clothes, accessories so that is what actually display advertising and online

   advertising is. After placing an order once, within a short time, one can get

   the delivery as well. there is Online payment option as even in some cases there is    Cash on delivery system as well. There can be advertisement related to Social issues,

  Business Marketing, Online Shopping (yep me, Myntra etc. )
  Example of online advertisement : 

Classified Advertisement and Display advertisement

Difference between Classified advertisement and Display advertisement.

Classified advertisement

Classified advertisement provides valuable information in a dry matter of fact way. About the employment market ( people required or people seeking job ), about births, deaths , engagements and marriages . about change of names, about accommodation and housing as about P.g accommodation wanted and available, about the availability of various services such as tuition, various classes, and items on sale material advertisements are frequently downright casteist and racist but they fill the weekend papers. 
These advertisements are not attractive or colorful. 

example of classified advertisement can be

Display advertising :

This are the advertisements that make use of appeals and they are not to the point

As Advertisement of Branded Clothes, Jewellary etc.

 Here the advertisers try to attract the viewers by displaying the product or service and somehow they appeal so strongly that viewers think that they must have it. so it is to make them materialistic.