Surrogate advertising, Mobile advertising and Online Advertising

Surrogate advertisement, Mobile advertisement and Online Advertising:

1.     Surrogate advertising.

This are the advertisement actually done of the other product by a company which they really not intended to sale. But the other subordinate product is there which is supposed to be advertising so that consumer can remember the brand and they can know about the company and its other product or service. For an example the Kingfisher. The company advertises for mineral water while in reality, it’s the bear that they want the consumer to know about but as it’s banned by the authority to advertise like that so they do it that way. Mostly this is for the alcohol or the tobacco brand.

As in the advertisement of Kingfisher, they promoted the Airline, kingfisher Soda while the aim was to promote the bear marketing as well. 

2.     Mobile advertising.

The Mobile device is used to do the advertisement. It can happen many a way like there can be links of the website by message to advertise. There also can be messages from a company or some people who want to promote their business or sales increase. They pay some money to the Service provider to convey their messages. It is blooming rapidly the marketing and advertising by Mobile phones.

3.         Online Advertising:

  With the emergence of the internet, the shopping got wider range. The world     

   Market is at one’s door step. So it is the Internet advertising that happen  

   online. In recent time there are wide range of selection and the window

   shopping option available so people can see it and place the order on line  

   and thus the online advertisement take place. There are virtual racks for the  

   Clothes, accessories so that is what actually display advertising and online

   advertising is. After placing an order once, within a short time, one can get

   the delivery as well. there is Online payment option as even in some cases there is    Cash on delivery system as well. There can be advertisement related to Social issues,

  Business Marketing, Online Shopping (yep me, Myntra etc. )
  Example of online advertisement :